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Different by Design

2A? 4C? Who Cares! Let your hair speak for itself. Our quiz is based on research - not algorithms. We spent 4+ years surveying more than 1,000 heads of hair to create a highly accurate diagnostic tool. Our quiz goes beyond curl pattern to consider all of your hair’s unique characteristics. Together, these attributes create an accurate picture of how your hair looks, feels, and behaves – in a word, its “personality!"

How Does it Work?

We Assess Four key hair type characteristics, Curl Pattern, Porosity, Texture, and Curl Shape. The synthesis of all four attributes, accurately predicts how your hair looks, feels, and behaves - in essence it’s Personality!

Curl Pattern

Curl Pattern:

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Quite simply, this is the average number of curls per inch that occur along the length of your hair. This can range from perfectly straight with zero curls per inch to tightly curled with over 10 curls per inch. The tightness of your curl pattern determines how quickly your sebum travels from your follicles to distribute along the hair shaft. The tighter your curl pattern, the more difficult it is for your natural oils to coat the hair.

Porosity

Porosity:

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Porosity refers to the degree to which your hair is able to absorb moisture and product. It is determined by the thickness and condition of your cuticle, the outermost layer of the hair. Medium to low porosity hair has a tightly sealed cuticle which is more resistant to moisture absorption and loss. Medium to high porosity hair has a more open cuticle which allows moisture and product to pass easily into and out of the hair shaft.

Texture

Texture:

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Texture is a function of strand diameter, or the average width of your individual strands of hair. Strand diameter can range from less than 60 microns to 80 microns in diameter and determines whether your hair is Fine, Medium, or Coarse in texture. (NOTE: It is a myth that medium textured hair is the width of a sewing thread, which starts at 127 microns). Texture makes a big impact on how the hair responds to various ingredients and how it feels to the touch.

Curl Shape

Curl Shape:

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The three-dimensional appearance of a curl or wave. 'S' Curls resemble a repeating wave pattern that can range from very loose to very tight. Spiral Curls are helical and coil around a central axis. Unlike Spiral or 'S' Curls, Single Strand™ Curls prefer not to group together in 'families.' Instead, individual hairs may be either 'S' or spiral-shaped and tend to stand apart from one another. Shape is one of the major drivers of your Hair Type Personality, as it predicts how your hair looks and behaves over time.

Scalp Condition

Scalp Condition:

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The appearance and mobility of your scalp can tell us a lot about your hair! Ideally, your scalp should be supple enough to move easily over your skull and be free of visible flaking or redness. Not one of the lucky few with a 'perfect' scalp? That's ok! We offer a range of solutions to help get you there.

Styling Preference

Styling Preference:

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This may not tell us about the physical properties of your hair, but it does help us understand your lifestyle and product needs. Whether you like to keep it simple, pump up the volume, or mix it up with occasional heat styling, we've got you covered.

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Hair Type Personalities

A woman with very tightly-textured hair

The Warrior Queen

With tight to very tight curls, this hair type has a deep, velvety sheen effortlessly resists damage while retaining moisture. It is, however, highly selective about which products it allows inside it's carefully guarded borders, leaving it vulnerable to dryness and build up.

A woman with curly hair

The Shape Shifter

With tight to very tight curls that morph in appearance from shiny and compact to dull and voluminous, this hair type is highly impacted by weather and seasonal changes. It is also very sensitive to damage from chemical or environmental stressors.

A woman with loosely curled hair

The Cotton Candy Dream

This hair type is characterized by a changeable lightweight appearance and will expand quickly in high humidity and wilt quickly with too much product. Careful handling is needed to strengthen and protect these delicate waves and loose curls.

Woman with wavy hair faced away from the camera

The Mermaid

Length comes easily to this strong and resilient hair type, characterized by shiny waves and loose curls. Mermaid Hair Types can be easily weighed down and need just the right blend of hydration and hold to look their best.

Discover Your Hair Type Personality

Take our Hair Type Quiz and find out how to help your hair live its best life with personalized product and regimen recommendations.